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Kuwait Visit – a Rewarding Try to Penetrate into the Middle East Market

Source: administrator

During December 16-21, 2018, Mr. Xu danbei, the general manager of Ruxin, was invited to visit Kuwait market by a local distributor, demonstrating CoughSync to doctors and on real patients in four ICUs of the hospitals affiliated to the Ministry of Health of Kuwait.

At the top of the visiting list, the distributor was a specialist medical-device agent with about 150 employees, owned by a famous family business group in Gulf Region. This company is also responsible for the distribution of Mindray’s products. Kuwait is a small market. but However, this company has the ability to sell products to other countries. Since the Dubai exhibition in early 2018, it has been in contact with us, hoping that we could bring our products to do demonstration. Therefore, this trip is both a try and a focus for us to develop the Middle East market.

After the visit, the agent conveyed the feedback of doctors that CoughSync doctors’ is very good and valuable in concept and need to be put into real use for a few more days to get final conclusion, and even more the decision making of purchase. Therefore, we need to go to visit the agent again or train their clinical application specialists or engineers to continue this marketing job.

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(Manager xu visited the Kuwaiti  distributor company and took a photo with the distributor)